Easy access to your playlist whenever & wherever, I'm in. What about you ?
The way we listen to music has changed
According to our State of Play 2016 report, over 80 percent of consumers use their smartphones to store and stream music, taking advantage of the ease and variety offered by streaming services such as Spotify, TuneIn, and others.
Consumers are embracing wireless
Where and how we listen to music is changing. People want quality audio everywhere, at home, in the office, car, gym, even in the workplace. They also want devices they can use all day, every day, and take anywhere. This drives demand for smaller, lighter form factors, and low power devices that don’t need to be charged regularly.
Compatibility with other brands really matters
Manufacturers can take advantage of this expectation and provide superior value to consumers by developing more interoperable products.
Virtually everyone wants high-quality sound
Increasingly listeners are demanding improvements in wireless sound quality, actively researching and seeking out products that will deliver the best audio experience.
Ease-of-use matters more than value
Consumers have always expected devices to “just work” straight out of the box with minimal fuss. Our data shows that “ease of use” is the top purchase driver for shoppers, coming in above value.